New Study Reveals Increased Role of Social Media in Wedding Preparations

marriage tweet

Social networking via Twitter and Facebook, and other modern technology such as smart-phones are revolutionizing the ways brides and grooms are able to plan their nuptials. This isn’t really “news” to those of us on the wedding blog circuit but unveils interesting results and insights none the less.

Check out this article summarizing the study – What’s on Brides’ Minds Survey – conducted by David’s Bridal, which revealed 49% of brides would apparently consider broadcasting their ceremony via Skype.

While these insights are certainly of interest it’s rather problematic that once again the focus of this ongoing research is firmly on the bride, as though she is always the centre of the day.

As a result, I’m going to be on the look out for any research about new/21st Century ways of planning weddings that are more inclusive in the way of respondents/informants.


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